Chrissie Brodigan » w2e http://blog.chrissiebrodigan.com Don't Let the Blonde Hair Fool You Tue, 24 Jan 2012 00:18:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Web 2.0 Expo NYC, 2008 Notes, Quotes, & Twotes http://blog.chrissiebrodigan.com/2008/09/web20expo-notes-200/ http://blog.chrissiebrodigan.com/2008/09/web20expo-notes-200/#comments Wed, 17 Sep 2008 01:33:50 +0000 Chrissie Brodigan http://blog.chrissiebrodigan.com/?p=213 All notes below were captured and shared via Twitter:

TUESDAY WORKSHOPS: September 16, 2008

Online Customer Communities that Connect and Thrive: Creating the Right Mix of Purpose, Passion, People, and Platforms

Discussing ‘predictably irrational/rational’ behaviors of community. #w2e 09:51 AM September 16, 2008 from txt

#web20nyc @ building online communities – we’re self organizing into micro communities – too early?   09:13 AM September 16, 2008  from txt

OH: Your community must be able to live and thrive in a yahoo group – the most featureless, anti-ux experience. #w2e 12:05 PM September 16, 2008 from txt

This room is full of brilliant people, yet no one has an answer for how to foster a political community in a positive way. #w2e 11:58 AM September 16, 2008 from txt

OH: It’s actually the ‘fringe’ group that thrives and lasts the longest and is the strongest. It’s not the status quo. #w2e 11:41 AM September 16, 2008 from txt

@whatleydude Asking about offline activities for online communities – can you start an online com w/o offline foundation? #w2e 12:14 PM September 16, 2008 from txt in reply to Whatleydude

Would be easier to understand @whatleydude if he could speak American. Build cred lose the dreamy uk accent. #w2e 12:16 PM September 16, 2008 from txt

Designing for Community–Joshua Porter

Josh Porter talking about online community – feels very academic. #w2e 01:41 PM September 16, 2008 from txt

Anyone seen www.ravelry.com ? Fascinating community for/of knitters. #w2e 01:46 PM September 16, 2008 from txt

‘Community is not a feature of software.’ Josh Porter’s thesis today #w2e 01:47 PM September 16, 2008 from txt

@kathysierra Josh Porter is giving you mad props at #w20 01:55 PM September 16, 2008 from txt in reply to KathySierra

Objects – Yelp: reputation, YouTube: video; Amazon: review – all create community to help people do an activity better. #w2e 02:05 PM September 16, 2008 from txt

Great case study: google ‘fiskateers’ amazing scissor-fantatic community that is a social movement. #w2e 10:08 AM September 16, 2008 from txt

@nejsnave @karoli We determined that the one area we can’t solve is partisan politics-based communities – too much hostility. I want to fix! 02:34 PM September 16, 2008 from web in reply to nejsnave

@Whatleydude It’s ON! social objects – could talk (and likely will) your ears off. 02:36 PM September 16, 2008 from web in reply to Whatleydude

“Reputation” must decay over time for communities to thrive – Yelp Elite Squads. #w2e 02:39 PM September 16, 2008 from web

‘What you expose in an interface becomes the entire universe for the people who use it.’ Josh Porter #w2e 02:52 PM September 16, 2008 from txt

How’s this for a brand/tagline: consumating.com The dating site that doesn’t suck. Love that they had major problems #w2e 02:56 PM September 16, 2008 from txt

How many of you do product research at amazon? #w2e 03:42 PM September 16, 2008 from txt

You will always have fans, and when something bad happens AND you respond in the right way it’s over quickly.#w2e 03:53 PM September 16, 2008 from txt

Dear Josh Porter, Yes. Harriet Klausner is for real!!! Santa Claus? Sorry dude, not real. #w2e 02:18 PM September 16, 2008 from txt

‘Your reputation is equal to the sum of your past actions w/in a community.’ Bryce Glass, Yahoo Reputn Sys #w2e 02:30 PM September 16, 2008 from txt

www.perfectapology.com – great for community crisis mgmt. #w2e 03:54 PM September 16, 2008 from txt

Porter discussing history of Digg and the Top Diggers. Really fascinating to have been a user then and think back on it now. #w2e 04:02 PM September 16, 2008 from txt

Also important is the role that ux designers played in fixing the top Diggers problem. #w2e 04:03 PM September 16, 2008 from txt

@bokardo Talking about Ma.gnolia and the creation of ‘gardeners’ to weed out the massive spam problem. #w2e 04:12 PM September 16, 2008 from txt in reply to bokardo

Dogster: Keyword study caused change across the site. This can’t be done overnight but w/time. #w2e 04:17 PM September 16, 2008 from txt
Are you helping your users be better at an activity? What activity? 04:18 PM September 16, 2008 from txt

@bokardo discussing ravelry.com. @dlifson mentions knitting patterns in an open source community format. #w2e 04:21 PM September 16, 2008 from txt in reply to bokardo

SOCIAL: TECH SET

@astrout Rockin’ his podcast!!! 08:45 PM September 16, 2008 from txt in reply to astrout

WEDNESDAY SESSIONS: September 17, 2008

Building a People-powered Company–Eileen Gittins, Blurb, Richard Moross, Moo, Michael Galpert, Aviary, Etsy

Reach out to experts at Flickr, Etsy, Blurb, Crushpad, and Moo -peoplepoweredpanel AT gmail DOT com #w2e 09:49 AM September 17, 2008 from web

Make your own book – create a book for a social cause: http://www.blurb.com/ #w2e 09:42 AM September 17, 2008 from web

“Customers are our marketing department.” You could be gap.com & spend mills of dollars or etsy.com & empower users to tell the story #w2e 09:30 AM September 17, 2008 from web

Listening to discussion of organic community growth – via Etsy.com’s model. People-powered business #w2e 09:19 AM September 17, 2008 from web


10 Things We’ve Learned At 37 Signals–Jason Fried

“Planning is vastly overrated” – Jason Fried (I disagree with this entirely based on size of team & co. culture). #w2e 10:09 AM September 17, 2008 from web

Jason Fried of @37signals discussing rapid development/agile & how to avoid trending towards mediocrity. #w2e 10:08 AM September 17, 2008 from web

4-day work weeks, credit cards, flying & banjo lessons – work @37signals – crazy longterm? optimize for now, not for what might happen. #w2e 10:13 AM September 17, 2008 from web

“Easy” is a word you use to describe other people’s jobs – Jason Fried #w2e (red flag words) 10:16 AM September 17, 2008 from web

Red flag words: need, can’t, easy, everyone, nobody -Jason Fried #w2e 10:16 AM September 17, 2008 from web

Business and tumors grow forever – and not in good ways. It doesn’t have to be a billion $ co. – Jason Fried #w2e 10:27 AM September 17, 2008 from web

Having worked for a small company that doubled in size, but, not in revenue & went sluggish – I believe we don’t all need to be Google. #w2e 10:28 AM September 17, 2008 from web

Jason is talking about swearing at work, audience member yells “F%^k you” – everyone laughing. #w2e 10:39 AM September 17, 2008 from web

“Answers are temporary.” Jason Fried (he’s a great speaker, motivator, and has just enough crazy to make you think he’s onto something) #w2e 10:45 AM September 17, 2008 from web

“Interruption is the enemy of productivity.” Jason Fried #w2e 10:17 AM September 17, 2008 from web

The average work day has been traded for average work “moments.” 2 many interruptions, a fragmented day is not productive. Jason Fried #w2e 10:19 AM September 17, 2008 from web

Focus on core needs: People will always want great customer service, and usability – not Facebook apps. – Jason Fried #w2e 10:24 AM September 17, 2008 from web

Design for Sign Up–Joshua Porter

@bokardo discussing ‘designing for sign-up’ – sign up is hard! #w2e 11:16 AM September 17, 2008 from txt in reply to bokardo

@bokardo Talking about sites that get away with and create form friction and yep, boston.com is one of em’ #w2e 11:27 AM September 17, 2008 from txt in reply to bokardo

Motivation will trump bad user experience every time. @bokardo I bet @cshirky would agree #w2e 11:37 AM September 17, 2008 from txt

When designing think ‘instant engagement.’ @bokardo #w2e 11:43 AM September 17, 2008 from txt

Love: ‘Sign up for a free email and invoice’ — oh yes, I only get a 100 free emails a day @bokardo #w2e 11:55 AM September 17, 2008 from txt

Lessons Learned in Scaling and building Social Systems–Joshua Schachter delicious

Johsua Schachter delicious founder discussing the lessons he learned
building and scaling. #w2e 01:46 PM September 17, 2008 from txt

Until its relaunch delicious users were managed in a single db. Bad idea for scale. #w2e 01:47 PM September 17, 2008 from txt

Did not use ‘private’ instead went with ‘do not share’ to give users
the feature, but discourage use w/childhood guilt). #w2e 01:50 PM
September 17, 2008 from txt

History: delicious ran on a single machine for a year than on 2 the next. Also one of first public APIs. #w2e 02:00 PM September 17, 2008 from txt

Scale yourself. Be lazy; reduce. -Joshua Schachter 02:01 PM September 17, 2008 from txt

Go to @starbucks offer to buy coffee for strangers and have them look
at and use your site. #w2e 02:06 PM September 17, 2008 from txt

OH via Josh S: I don’t get along with browsers very well. #w2e 02:16 PM September 17, 2008 from txt

KEYNOTE

Keynote 2.0 starting ….. #w2e 02:50 PM September 17, 2008 from txt

FRED WILSON

@fredwilson Gives well-deserved props to @gothamgal his wife for her
role in his presentation. #w2e 02:58 PM September 17, 2008 from txt in
reply to fredwilson

@fredwilson Asks that we bury Alley and go w/ New York or Broadway.
#w2e 03:01 PM September 17, 2008 from txt in reply to fredwilson

@fredwilson
‘All Hell broke loose in 1999′ – remembering a lot of the parties,
social scene blowing up around nytech. #w2e 03:13 PM September 17, 2008
from txt in reply to fredwilson

@fredwilson played clip of jcalicanus and his ‘drop out of ivy league
and spend your tuition on an internet startup.’ #w2e 03:17 PM September
17, 2008 from txt in reply to fredwilson

@fredwilson We may be ‘there’ again and let’s be a little more humble.
#w2e 03:18 PM September 17, 2008 from txt in reply to fredwilson

JASON FRIED

You do not have to agree and do what the vocal minority says. You are a
curator. Jason Fried #w2e 03:42 PM September 17, 2008 from txt

Listen to users but don’t do everything they say. A collection v. warehouse. #w2e 03:42 PM September 17, 2008 from txt

Once you set expectations of ‘yes’ it’s hard to ever reverse that trend. #w2e 03:45 PM September 17, 2008 from txt

GARYVEE

@garyvee HUSTLE!!! #w2e 04:07 PM September 17, 2008 from txt in reply to garyvee

@garyvee I create non-scalable apps!!! #w2e 04:08 PM September 17, 2008 from txt in reply to garyvee

@garyvee Stop watching fucking LOST! Build shit! #w2e 04:18 PM September 17, 2008 from txt in reply to garyvee

@garyvee Best thing I’ve ever heard you say (charles forman is a douchebag) be authentic, be yourself, and love it. #w2e 04:17 PM September 17, 2008 from txt in reply to garyvee

@garyvee 7pm – 2am is the time to do damage and make shit happen. #w2e 04:15 PM September 17, 2008 from txt in reply to garyvee

Love that keynote ends with ‘oh god I’m scared’ via @garyvee’s speech! 04:18 PM September 17, 2008 from txt

THURSDAY: September 18, 2008

KEYNOTE

TIM O’REILLY

Love that we’re laughing about the fact that some of the smartest
people out there are working on Facebook apps v. saving the world. #w2e
09:22 AM September 18, 2008 from web

‘Create more value than you capture.’ #w2e 09:25 AM September 18, 2008 from txt

Learn and live Pascal’s wager #w2e 09:27 AM September 18, 2008 from txt

Looking at the sobering facts of how much of the world’s and your
personal energy allotment goes into a plastic bottle. #w2e 09:31 AM
September 18, 2008 from txt

Read Struggle for Survival – how do you cause change in a world that
seems out of control? #w2e 09:32 AM September 18, 2008 from txt

Learn about instedd.com, witness.com – a fantastic web 2.0 application 09:33 AM September 18, 2008 from txt

Great challenges do equal great opportunity – the berlin airlift for 15
mos 1 flight landing per day. #w2e 09:34 AM September 18, 2008 from txt

Great achievements come from the big challenges, from human struggle,
from how we create tech to affect positive change. #w2e 09:36 AM
September 18, 2008 from txt

Bold commitments to big hairy audacious goals – Built to Last #w2e 09:38 AM September 18, 2008 from txt

Web meets world, create value, build greatness, we aren’t close to
being done yet. Make a difference. #w2e 09:39 AM September 18, 2008
from txt

Stop what you are doing & read The Man Watching now: http://tinyurl.com/37zjm2 09:42 AM September 18, 2008 from web

“Bad politicians are elected by good people who don’t vote.” William Simon #w2e 09:43 AM September 18, 2008 from web

Brady Forrest @brady just inspired an entire room to change the world. #w2e 09:45 AM September 18, 2008 from web

CLAY SHIRKY

Brooklyn Boy made Good = @cshirky taking the stage now – Brooklyn Boy
made Good = Biggie Small’s bio too. 09:45 AM September 18, 2008 from web

@brady “We don’t always win – we lose often.” Losing the good
fight, learning from the counterside- This is how he grows. By being
defeated. 09:47 AM September 18, 2008 from web in reply to brady

@cshirky discussing challenges of information overload and filtering,
economic logic of printing – @oreilly laughing backstage. #w2e 09:48 AM
September 18, 2008 from web in reply to cshirky

Can’t we filter for quality before we publish? Quality is way downstream. @cshirky #w2e 09:50 AM September 18, 2008 from web

@cshirky Discussing total privacy meltdown (self inflicted) via a
friend who tried to change relationship status engaged to single. #w2e
09:56 AM September 18, 2008 from txt in reply to cshirky

Is Facebook just an extention of the real world? @cshirky #w2e 10:04 AM September 18, 2008 from txt

Small groups defends themselves against free-riders, large groups
don’t. Internet facilitates large groups/free-riders. #w2e 10:05 AM
September 18, 2008 from txt

If you have the same problem for a long time maybe it’s not a problem but a fact. #w2e 10:07 AM September 18, 2008 from txt

@rebeccaforever where I am weak-kneed when it comes to UX, you are
weak-kneed when it comes to large data sets. #w2e 10:31 AM September
18, 2008 from txt in reply to rebeccaforever

@cshirky Filter Failure happened as my online social network expanded
rapidly to include people who don’t share imp. values.. #w2e 10:49 AM
September 18, 2008 from txt in reply to cshirky   



Good to Great: Achieving Product Excellence in Web 2.0–Dan Olsen, YourVersion



Dan Olsen kicking off session on product excellence. #w2e 10:33 AM September 18, 2008 from txt




Olsen’s hierarchy of Web User Needs – adapted from Maslow, which is kind of cool. #w2e 10:38 AM September 18, 2008 from web



Chrome (not the browser) takes away pixels. I’m experiencing this at
@plumtv myself (inherited design). #w2e 10:59 AM September 18, 2008
from txt



@bnunnally @rebeccaforever and I are feeling the same way – ironic
considering usability/users are the topic at hand. #w2e 11:01 AM
September 18, 2008 from txt in reply to bnunnally



Dan Olsen giving great overview, buttoned up pres, but has used phrase
‘at the end of the day’ 15 times so far. #w2e 11:02 AM September 18,
2008 from txt



When a speaker uses a phrase like ‘at the end of the day’ repeatedly I struggle to concentrate v. keep score/count. #w2e 11:04 AM September 18, 2008 from txt



@mtkraheja Olsen is going to email the presentation to all the
attendees and I will link to it from a blog post – a great slide show.
#w2e 11:06 AM September 18, 2008 from web in reply to mtkraheja

Why
Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and
How You Can Participate–Michael Lazerow, Buddy Media




@ presentations on Brand Advertisers via Michael Lazerow @buddymedia #w2e 11:37 AM September 18, 2008 from web




Social advertising sucks. @buddymedia #w2e 11:42 AM September 18, 2008 from txt



Learning about engagement marketing, apps v. ads. It’s the future, but
it’s also happening right now. #w2e 12:01 PM September 18, 2008 from web




Facebook age-gating for advertisers to target ads/apps better – learn
from the Bud Light “Dude” campagin. #w2e 12:02 PM September 18, 2008
from web




Getting to see the end-result metrics for successful Advertiser Apps on
Facebook, contemplating old “advertorials” in magazines myself. #w2e
12:05 PM September 18, 2008 from web




InStyle.com “Your Makeover” on Facebook – brilliant. Did not work on
the website, worked as a FB app: 185k installs in 6wks on FB #w2e 12:08
PM September 18, 2008 from web

Term: Branded APP-vertising is the new model. #w2e 12:10 PM September 18, 2008 from web



The days of viral growth are OVER. It’s the dirty little secret. #w2e 12:13 PM September 18, 2008 from web



Trailer views are directly related to box office sales – it’s the same
graph as ticket sales. How do you get people to watch, engage? #w2e
12:17 PM September 18, 2008 from web



Go to www.slideshare.net/lazerow for today’s presentation & to grab
metrics of successful APP campaigns #w2e 12:23 PM September 18, 2008
from web



@emersondirect Disagree @brady got me wondering why so many awesome
developers are focused on FB Apps v. real-world apps. 12:24 PM
September 18, 2008 from web in reply to emersondirect



Best-kept Secrets to Search Engine Optimization Success: the Art & the Science–Stephan Spencer, Netconcepts



Flowing page rank #w2e 02:11 PM September 18, 2008 from web




301 Redirects – 301 passes page rank v 302 that does not. 02:15 PM September 18, 2008 from web



Link-building is the most missed opportunity (importance score) #w2e 02:35 PM September 18, 2008 from txt



Go to www.siteexplorer.search.yah… #w2e 02:37 PM September 18, 2008 from txt



The Seduction of the Interface: Merchandising in Interactive Product Design

Hanging out getting ready for “The Seduction of the Interface” #w2e 03:05 PM September 18, 2008 from web



Today’s presentations are good, but the amazing keynotes by @brady and
@cshirky have been hard acts to follow. #w2e 03:06 PM September 18,
2008 from web



Open question at session: How many of you believe in love at first
sight? #w2e (I do for puppies) 03:10 PM September 18, 2008 from web



Do YOU believe in love at first sight? 03:10 PM September 18, 2008 from web



The process of falling in love requires both parties to finally get it
together. #w2e (had to make the MIX tapes) 03:11 PM September 18, 2008
from web



There is not a metaphor for designing a product “box” (packaging) for
online products- instead these are products that sell themselves. #w2e
03:21 PM September 18, 2008 from web




Read: Designing for People, Henry Dreyfuss #w2e 03:21 PM September 18, 2008 from web



Need for continuous seduction of/for the user. #w2e 03:23 PM September 18, 2008 from web



@bnunnally By the end of today my brain = Homer Simpson’s brain. #w2e 03:28 PM September 18, 2008 from web in reply to bnunnally



Tagline for @twitter if it were on TV or in print ads: Alive with pleasure! #w2e 03:29 PM September 18, 2008 from web



@KathySierra Agree. Am at Web 2.0 NYC – Not sure it’s about
“marketing,” so much as about creating <b>high-quality</b>
great … … 03:31 PM September 18, 2008 from web in reply to
KathySierra



Talking about “conversion” and “submit” – the object of seduction is
not to have someone click submit – we want soft sell & cause LOVE.
#w2e 03:33 PM September 18, 2008 from web



Replace “conversion” with “connection” in your online product strategy.
Stir emotion, seduce, love and get love. #w2e 03:33 PM September 18,
2008 from web



Enormous props to Christopher Fahey – great speaker. #w2e 03:35 PM September 18, 2008 from web



Go find Yahoo’s “Competitive Spectrum” to learn about user’s emotional
qualities. Integrate them into your UI design. #w2e 03:37 PM September
18, 2008 from web

@KathySierra Love Brain Turn-ons. Though Chris’s presentation kind of leaves me hot;) 04:01 PM September 18, 2008 from web in reply to KathySierra



Silverback.com created initial mystery to create buzz – so smart. #w2e 03:42 PM September 18, 2008 from web



It’s not about conversion, rather it’s about an endless cycle
of commitment and seduction to/of your users. #w2e 03:53 PM September
18, 2008 from web



Plan for the delight in the user experience – don’t just hope that
those great moments will happen. Make it an explicit objective. #w2e
03:55 PM September 18, 2008 from web



Where are the moments of “wow” – ask your stakeholders, show them,
convince them they’re needed. Like 3 min of WOW! #w2e 03:55 PM
September 18, 2008 from web



SEDUCTION is a user-centric design job. #w2e 03:57 PM September 18, 2008 from web



Use the word SEDUCTION in your creative briefs – don’t get
squeamish about it. Embrace it for your users. #w2e 03:57 PM September
18, 2008 from web



Christopher Fahey’s presentation will be up on O’Reilly later on – he worked on it until the last second, so he just passed it over. #w2e 03:59 PM September 18, 2008 from web

Video 2.0 Session

Appreciating @kenyatta’s moderating abilities (everyone laugh and
cheer now!) – he gets a W00T! #w2e 04:23 PM September 18, 2008 from web

Amazing to hear how cheaply you can do great online (viral) video v.
Meetup.com’s recent $$$ investment in animated video #w2e 04:27 PM
September 18, 2008 from web

Go scrappy and cheap, because you don’t have the budget (it’s coming
though) for much more #w2e. 04:29 PM September 18, 2008 from web

Video 2.0 panel just didn’t do it for me – moved over to Local
Advertising to learn more from @outsidein #w2e 04:33 PM September 18,
2008 from web

Hitting Them Where They Live: The Emergence of Local Online Advertising

Geotagging news content semantically, but there weren’t enough stories to fill pages, so gave people the platform to build themselves. #w2e 04:34 PM September 18, 2008 from web

The problem: Not enough local content btw papers, radio, television. Only 22k stories for 30k zip codes. #w2e 04:35 PM September 18, 2008 from web

22k stories v 30k zip codes = bad user experience (listening to Topix Chris Tolles #w2e 04:37 PM September 18, 2008 from web

How do you create a local voice on the web? How do you find and attract advertisers? #w2e 04:39 PM September 18, 2008 from web

@outsidein @markjosephson “Everybody (online) lives somewhere.” #w2e 04:41 PM September 18, 2008 from web in reply to outsidein

People buy stuff where they live. Market for local ads is $8 billion 12 billion by 2012. #w2e 04:41 PM September 18, 2008 from web

Geo-tagged content is already in place via @outsidein @topix and it’s available in VOLUME today. #w2e 04:43 PM September 18, 2008 from web

@outsidein skews towards New York and San Fran (optimized site for Brooklyn), but there’s less media competition there. Local data #w2e 04:44 PM September 18, 2008 from web in reply to outsidein

@outsidein working on a technology called “nearby ads” find the advertiser closest to a person and serve up directions, etc. #w2e 04:49 PM September 18, 2008 from web in reply to outsidein

@Mark_Salinas Sounds like it lets local advertisers purchase inventory in advance of a user’s location & then served upon arrival. #w2e 04:52 PM September 18, 2008 from web in reply to Mark_Salinas

What happens within 1,000 ft of where you live or are at any moment. I’m still not convinced it meets individual needs yet. #w2e 04:55 PM September 18, 2008 from web

Potholes v. exploding trucks – content that scales, what do people care about? #w2e 04:57 PM September 18, 2008 from web

The long-zoom – look to @outsidein’s Radar product: http://outside.in/radar 04:58 PM September 18, 2008 from web

I wonder if the users are solely local, or if the users can be anywhere interested about a place. Seems like that’s missing. #w2e 05:00 PM September 18, 2008 from web

@outsidein @topix Also, are you covering the “fire” or “sifting through the ashes” with this content coverage/aggregation? #w2e 05:01 PM September 18, 2008 from web in reply to outsidein

Geo-contextually relevant advertising – local content, local advertising. Interesting that we discussed news v. local weather content. @w2e 05:03 PM September 18, 2008 from web

@charles_hope It’s a metaphor for what people are more interested in knowing about, but I’m a bit confused. #techconferencefatigue #w2e 05:05 PM September 18, 2008 from web in reply to charles_hope

RE: Local content, local advertising via @adrianholovaty check out EveryBlock.com, follow @outsidein @topix 06:03 PM September 18, 2008 from web

We Are Smarter than Me: Unleashing the Power of Crowds in Your Business, Barry Libert, Mzinga

At “We Are Smarter than Me” listening to Barry Libert from @mzinga deliver with great great energy and humor! #w2e 05:38 PM September 18, 2008 from web


OH: @alexa is my “Social Sidekick” (wondering if she comes in a pocket-sized version) 06:04 PM September 18, 2008 from web

Barry Libert responds: I wasn’t even here yesterday!!!! But, thank you, you’re proving my point! Not all white corporate guys are bad! #w2e 06:09 PM September 18, 2008 from web

Barry Libert We sat at the same table yesterday & you looked like the scariest guy, and I wrote that about you, but you’re nice & open. #w2e 06:08 PM September 18, 2008 from web

SOCIAL

Wine 2.0, Gary Vee

Discussing our fake jobs at Wine 2.0. We’re tired of talking about the real ones. 09:19 PM September 18, 2008 from txt

@garyvee @janerri Wine 2.0 was just lovely. I’ve never seen Webster Hall so dignified. Wine Library TV from the moon rocked my world. 12:12 AM September 19, 2008 from web in reply to garyvee

@garyvee We’re changing the wine world:) show over. 09:00 PM September 18, 2008 from txt in reply to garyve

FRIDAY: September 19, 2008

KEYNOTE

Arianna Huffington & Tim O’Reilly

Arianna Huffington says secret to web success – you must first be born in Greece and develop a great accent. #w2e 09:17 AM September 19, 2008 from txt

Arianna thinking that Sarah Palin in a “Trojan Moose.” #w2e 09:27 AM September 19, 2008 from txt

Arianna Huffington talking about the importance of unplugging and recharging – discloses that Tim O’Reilly splits wood! #w2e 09:43 AM September 19, 2008 from txt

Genevieve Bell

Genevieve Bell talking about ‘a distant internet…’ She’s talking about 100 kil. away, and experience of an internet not running in rea … … 09:46 AM September 19, 2008 from txt

The internet that is asynchronus does bring the same valuable experience. #w2e 09:47 AM September 19, 2008 from txt

An intermediate internet – when a third party (son/daughter) who uses the tech to collapse time. Space, distance w/o traditional trappin … … 09:48 AM September 19, 2008 from txt

A ubiquitous internet – showing in a Korean instance. #w2e 09:49 AM September 19, 2008 from txt

Versions of the future – what does it look like to who? #w2e 09:50 AM September 19, 2008 from txt

Internet Imagined – (an imaginary internet) – burning of paper signifies that the internet is not jist real, but a cultural icon. #w2e 09:52 AM September 19, 2008 from txt

The internet can be with you when you’re in the afterlife (culturally believed). #w2e 09:53 AM September 19, 2008 from txt

Ben Huff LOL Cats

Ben Huff says ‘You get a group of people together to buy a cat site and you know we’re crazy, so we don’t what we were doing.’ #w2e 10:18 AM September 19, 2008 from txt

The value proposition of LOLCats is to make a person happy for 5 min a day. #w2e 10:19 AM September 19, 2008 from txt

Download presentation at www.icanlol.com/w2expo.pdf or www.icanlol/w2expo.pdf ? (internet still f’d up here) #w2e 10:25 AM September 19, 2008 from txt

Content Matters, Liz Danzico Bobulate, Jeffery Zeldman Happy Cog Studios, Alex Wright The New York Times, Kristina Halvorson Brian Traffic, & Paul Ford Harper’s Mag
At Content Matters sessions, listening to @bre talk about great video content – @bre works for etsy.com 11:32 AM September 19, 2008 from web

The collection of data can become an inspiring story of how a site, online experience, product can be enhanced, made better! #w2e 12:37 PM September 19, 2008 from web

Forums can quickly become train-wrecks, too much noise too fast. #w2e 11:46 AM September 19, 2008 from web

Important to invest in a kick-ass content infrastructure 4 all contrib that fall under their brand – doesn’t matter who is creating. #w2e 11:51 AM September 19, 2008 from web

What Would Google Do? How Media Must Revolutionize Their Thinking–Jeff Jarvis, Buzzmachine

“If the news is important enough it will find me” #w2e 12:28 PM September 19, 2008 from web

Business Week’s new Business Exchange (like Digg, but specific to niche) – very cool, beyond the old media model – collaborative! #w2e 12:25 PM September 19, 2008 from web

Business Week is a legacy brand (80 year print culture!) – can the new media elements of Business Exchange & community really work? #w2e 12:26 PM September 19, 2008 from web

Design Case Studies: the Good, the Bad, and the Ugly–David Karp, Tumblr, and Avi Muchnik, Aviary

Moved over to listen to David Karp (@jjarvis doing great job across the hall) #w2e 12:32 PM September 19, 2008 from web

Onslaught of Feedback (user) – how do you determine what to listen to and ignore? Ignore all of it! #w2e 12:33 PM September 19, 2008 from web

www.ludicorp.com (pre-dated Flickr) – is a great example of how feedback can create new products v. complicate existing experiences. #w2e 12:35 PM September 19, 2008 from web

Use your analytics to see if the “edit post” button or “changing content” buttons are being “over-used” that’s helpful feedback. #w2e 12:36 PM September 19, 2008 from web

Problems with community: why are users so horrible??? It might be because they’re frustrated w/design, feature, etc. #w2e 12:38 PM September 19, 2008 from web

Commentors are treated like 3rd class citizens. Smaller font, paginated away, mixed w/ 100s of other comments, etc. #w2e 12:39 PM September 19, 2008 from web

Can the community voice exist next to (instead of way way below) the publication’s editorial voice? #w2e 12:40 PM September 19, 2008 from web

Make your users understand that they do have a voice and don’t need to claw their way to the top (w/negative behavior). #w2e 12:41 PM September 19, 2008 from web

How do you get users to accept your new UI? People are attached to what they know, change is hard. @twitter relative to you today. #w2e 12:44 PM September 19, 2008 from web

Teach people to dislike your old interface! Side-by-side comfort is useful. #w2e 12:46 PM September 19, 2008 from web

Subliminal association with speed – make your old interface dislikeable, dull down colors, make it slower, then let them love new! #w2e 12:47 PM September 19, 2008 from web

Manage your feedback: volume of request & features (not super useful) v. new users, old users, what’s the real problem at hand. #w2e 12:54 PM September 19, 2008 from web

What segment of your community are you serving, how frequently do you address them? #w2e 12:55 PM September 19, 2008 from web

@dlifson Asking about “re-blogging” David Karp discussing why comments just haven’t made it to Tumblr v. reblogging. So smart. #w2e 12:56 PM September 19, 2008 from web in reply to dlifson

Reblogging so much more useful than commenting – causes a kinder ecosystem. This is an encouraging way to get people to participate. #w2e 12:57 PM September 19, 2008 from web

Tumblr is terrible about creating forum-like or Q & A discussion board functionality right now. Working through that problem. #w2e 12:57 PM September 19, 2008 from web

The coolest new solutions will be about context – it starts with reblogging, but so many ideas for the future. #w2e 12:58 PM September 19, 2008 from web

Enhancing Engagement and User-Experience Beyond the TV Screen: Some Lessons Learned from a Transition to Web 2.0
Tony Carbone of VH1 speaking and asks: “Has anyone ever been invited to the “lets create a viral video” meeting?” #w2e 02:30 PM September 19, 2008 from web

Tony Carbone VH1 showing video montage of a question he likes to ask when he get’s scheduled for “let’s create a viral video mtg” #w2e 02:30 PM September 19, 2008 from web

What are the 2 or 3 most memorable viral videos you’ve seen in the last 6 months? #w2e (epic fail, Tony’s video montage did not work) 02:31 PM September 19, 2008 from web

Great online content campaigns can drive coverage via inbound links. #w2e 02:39 PM September 19, 2008 from web

Looking at decently optimized pieces of content – Celesbians campaign. Looking for links from scandalous.com #w2e 02:44 PM September 19, 2008 from web

Get in the Game – such great advice. So, Get in the Game. #w2e 03:00 PM September 19, 2008 from web

Increased product & brand awareness, Buzz, Revenue —> experiment often, optimize, and keep trying new things. It’s not just TV. #w2e 03:04 PM September 19, 2008 from web

How do you leverage your communities activities, talents and ideas? #w2e 03:06 PM September 19, 2008 from we

Do you want to empower users to put VH1 stuff online into YouTube, etc.? #w2e 03:09 PM September 19, 2008 from web

React to your data. Learn from “lil wayne” and the online Ask Wheezy campaign. Q&As on love & sex. #w2e 02:38 PM September 19, 2008 from web

A New Marketplace for Preferred Equity–Adeo Ressi
Listening to Adeo Ressi of thefunded.com speak about funding your dream. #w2e 03:31 PM September 19, 2008 from web

One single bad investor can ruin your company – thorn in your side, nagging, etc. It will ruin your company & experience. #w2e 03:35 PM September 19, 2008 from web

When you start your business – DO NOT COMPROMISE – every compromise you make has a butterfly effect
down the road, leads to disaster. #w2e 03:35 PM September 19, 2008 from web

Average investor = attend meetings, fairly responsive via email, provide research, assist fundraising. #w2e 03:36 PM September 19, 2008 from web

Good investor = lead future rounds, identify deals, build the team, decision support. Team mebs will want to join under a good invest. #w2e 03:37 PM September 19, 2008 from web

Lawyers are likely only honest with you when you interview them the first time. If they say LLC – walk out. #w2e 03:41 PM September 19, 2008 from web


Governance protections are incredibly important – this is your dream, don’t mess around on day 1, it will bite you in the rear. #w2e 03:42 PM September 19, 2008 from web

New York is all about insta-revenue. West Coast is scared of insta-revenue. #w2e 03:45 PM September 19, 2008 from web

What you need to start your company and raise funding: 7 items #w2e 03:49 PM September 19, 2008 from web

Item 1. Meeting PowerPoint 15 slides #w2e 03:49 PM September 19, 2008 from web

Socializing at events is very important to getting funded and to your research into the potential VCs via @thefunded #w2e 03:53 PM September 19, 2008 from web

Picking the right person at the right fund after doing your homework radically changes the end-game for you. #w2e 03:54 PM September 19, 2008 from web

The Magic 5 sentences! via @thefunded #w2e 03:55 PM September 19, 2008 from web

What do you do? Whats is your market size? What makes you unique v. competition? Where are you in development? How much capital? #w2e 03:56 PM September 19, 2008 from web

Get to the next encounter! Don’t data dump into the trash bin. VCs and angels are investing in people. #w2e 03:57 PM September 19, 2008 from web

@Whatleydude @chrisbrogan Is an amazing human being – just phenomenal, and you are luminous my friend. 03:58 PM September 19, 2008 from web in reply to Whatleydude

New York = squeeze the stone dry v. The Bay = come to my office to give me a hug after we make billions or bust. #w2e 04:06 PM September 19, 2008 from web

“It’s ok to lie a little about the “other” offers you have on the table – just a little though.” @thefunded #w2e 04:06 PM September 19, 2008 from web

The VC or angel will give you a list as long as your arm and OMG it’s obnoxious! Do not accept the first term sheet, it’s ok to say NO. #w2e 04:07 PM September 19, 2008 from web

If they come back and say “mission critical” do it then. #w2e 04:08 PM September 19, 2008 from web

Don’t outsource fundraising, know the legal terms, if someone says industry standard walk away, there is no confidentiality. #w2e 04:13 PM September 19, 2008 from web

@Janerri Community = meaningful for me. 04:17 PM September 19, 2008 from web in reply to Janerri

Download presentations from Web 2.0 NYC here: http://en.oreilly.com/webex… #w2e 04:19 PM September 19, 2008 from web

NYC needs at least 3 strong incubators w/expertise, space & a little capital -this city would have a revitalization of entrepreneurship #w2e 04:22 PM September 19, 2008 from web

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