How eHarmony Kills the Romance With A/B Testing
As a user experience designer, A/B testing is not only something I design for, but something I advocate that all my clients implement. It’s one of the best ways we can both provide users with the best and most effective experience and provide businesses with ongoing opportunities to optimize. The reality is that like almost anything in design, some do it really well, while others fail in appalling and reasonably smile-inducing ways. Getting caught doing A/B testing by your most [...]
