Perplexing Case of Designing Lead Generation Pages, Making Dough or Spam?
I spend a lot of time working on large-scale site designs, redesigns, and app designs, so it’s kind of fun when the pressure is on to develop a single lead generation page. For the purposes of this post, let’s define a lead generation as a single page that is: usually discoverable when a user clicks on an ad a page that precedes a much larger site, or a gateway that refers the user into a larger site dedicated to rapidly [...]
