Somewhere, Superficial, & So Much More, Designing for Conversion Experiences
Lead gen pages are often misunderstood as standalone, single-page designs. There’s a science behind A/B testing and optimizing lead gen pages, but there’s also a component of creative user experience that should not be overlooked as you drill deeply into what drives your users through your conversion funnel. Some user behaviors make clear sense, while others can confound your expectations. Overall, however, designing a complete experience around a conversion page is best understood taking these 3 “Ss” into consideration: Somewhere—Users [...]
