Tag Archives: A/B Testing

Increasing Firefox Upgrades With Some Basic UX Magic & A/B Testing

August 16, 2011

(For background see Bug 662975 & Bug 669101) William Reynolds, User Engagement Associate @ Peace, Love & Firefox Event #SFPride Photo by Melissa Shapiro @shappy, Mozilla Firefox PR & so much more! Spin the Wheel! Sometimes user experience design is the result of taking chances and creating experiences that are unexpected, catching users’ attention and hopefully not causing an annoyance, what follows is one such instance! Looking for Low-Hanging Fruit My team and I do a lot of work on [...]

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Running A/B Testing on Firefox.com

April 28, 2011

Running A/B testing on firefox.com/fx, current stats: Test 1: A: Header, Mozilla Tab, & Full Navigation v. B: No Header, No Tab, No Navigation (WINNER) Results: New version “B” = 2.24% conversion increase with 99.47% statistical significance. Bounce rate is down 2.25%. (Note: a 2% increase is a HUGE win! but, wait, it gets better…) Test 2: A: No Header, No Tab, Reduced Footer Copy, Plus Level 1 Navigation at the Bottom of the Page v. B: No Header, No [...]

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Somewhere, Superficial, & So Much More, Designing for Conversion Experiences

March 7, 2010

Lead gen pages are often misunderstood as standalone, single-page designs. There’s a science behind A/B testing and optimizing lead gen pages, but there’s also a component of creative user experience that should not be overlooked as you drill deeply into what drives your users through your conversion funnel. Some user behaviors make clear sense, while others can confound your expectations. Overall, however, designing a complete experience around a conversion page is best understood taking these 3 “Ss” into consideration: Somewhere—Users [...]

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How eHarmony Kills the Romance With A/B Testing

January 9, 2010

As a user experience designer, A/B testing is not only something I design for, but something I advocate that all my clients implement. It’s one of the best ways we can both provide users with the best and most effective experience and provide businesses with ongoing opportunities to optimize. The reality is that like almost anything in design, some do it really well, while others fail in appalling and reasonably smile-inducing ways. Getting caught doing A/B testing by your most [...]

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