Product Marketing Team

Your Mozilla Product/Project (include current url)
mozilla.org/firefox
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • inform users about Firefox desktop product
  • get Firefox downloads
  • learn about other Mozilla products
  • help establish connection between Mozilla and Firefox brands
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • get Firefox or dev channel downloads (pmm)
  • get information about Firefox (pmm)
  • get information about other Firefox related products (pmm)
  • connect with Firefox (ue)
  • learn about Firefox campaigns (ue)
List mozilla.org CTAs in order of importance as you envision them on the home page
  • get to mozilla products
  • Newsletter signup
  • connect with Mozilla
  • Learn about mozilla project
  • join mozilla
  • mozilla in the news
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Clearly explain the relationship between Mozilla and Firefox projects/brands (and how to get to Firefox content).
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
Project history of Mozilla--once had combined site, then separated, then recombining sites, so that's confusing for long term community members. need to explain why and how clearly. Need to explain how mozilla and firefox brand will be clearly explained to average user, because its a confusing concept--if we dont do it right, we risk losing downloads or losing brand recognition.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
That people clearly understand mozilla vs firefox and it becomes a powerful referrer for downloads.
What do you want to see represented on the home page?
Links to product sites (firefox and mobile).

Asa Dotzler

Your Mozilla Product/Project (include current url)
mozilla.org/firefox
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Get Firefox to more users.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
They're at mozilla's website to get Firefox. Period ;-)
List mozilla.org CTAs in order of importance as you envision them on the home page
I don't know what a CTA is, but the home page is for people to *Download Firefox*. Everything else is secondary. :)
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Increase download conversions.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
If we go too heavy on the "be a part of Mozilla" and not heavy enough on "getting Firefox is fast and easy with no strings attached."
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Firefox downloads reach one billion per day. :)
What do you want to see represented on the home page?
One giant green download button. Nothing else. Nothing else.
We're all ears! Share any other thoughts you have :-)
please don't turn the front page into a "getting involved" page. it's highest and best purpose is delivering our product to our users.

Steven Garrity

Your Mozilla Product/Project (include current url)
mozilla.org/firefox
What are the goals for your team/product on mozilla.org (e.g. increase downloads)

Working as an external contractor/contributor for mozilla on the Firefox site, our goal is to build out features and pages that are fast, beautiful, accessible, standards-compliant, and in line with Mozilla's mission.

We're mostly aiming to make sure people can't find what they need to find about Mozilla, particularly the latest version of Firefox.

What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
People are coming to mozilla.org to find Firefox, another product, or some piece of information about Mozilla or Mozilla products.
List mozilla.org CTAs in order of importance as you envision them on the home page
  1. Download Firefox
  2. Get Help with Firefox
  3. Everything else (mission, goals, other products, etc.)
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Find the right balance between making Firefox easy to find/download and still convey the rest of the mission and programs/products from Mozilla.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
  • Community-itis: a fear of not being inclusive enough of offending people that deteriorates the effectiveness and simplicity of the home page.
  • False equality: Not all projects and products are equally deserving of visitor attention or of home page screen space.
  • Marketingese: Too much emphasis on temporary marketing projects (things like WebifyMe, MarkUp, etc.)
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Keep final authority/control over the main website features (home page, navigation, tech, etc.) in the hands of a single person or very small group. Make sure this person/group is working on behalf of the visitor to the website, not the various internal mozilla groups.
What do you want to see represented on the home page?
Firefox download. Mozilla mission. Simple links to everything else.
We're all ears! Share any other thoughts you have :-)
We're a non-profit that works in the best interests of the people who use the web - we don't have to market ourselves like traditional company. We don't need to chase newsletter subscribers, clicks, eyeballs, etc. We should take advantage of this to make a better experience for people.

Matej Novak

Your Mozilla Product/Project (include current url)
mozilla.org (I really work on anything and everything)
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Engage with users and community members to create a meaningful two-way dialogue and get them excited about and interested in our products and campaigns.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
If they know that URL currently, they're probably looking for info on the non-profit mission aspect of Mozilla and Firefox. The challenge will be to get the word out that that's the landing page for all things Mozilla-related and then give each piece of the puzzle a prominent space on the page.
List mozilla.org CTAs in order of importance as you envision them on the home page
  • more info about the non-profit mission
  • download Firefox
  • current campaign CTA
  • download/get info on other Mozilla products/properties

(I think social media and newsletter signup also have a place on this page, but I don't think that should be its main purpose)

What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Balance the mission with the what most people will probably be looking for once they get used to the existence of this page: Firefox.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
Again, I think it's about balance: There should be no appearance to anyone that one thing is more important than the others on the page.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
That anyone arriving at this page can find what they're looking for with one click, two at the most.
What do you want to see represented on the home page?
A clear way for people to get involved — but even more than that, make it clear that getting involved takes many shapes and forms and just about anyone can do it. Even if that info isn't directly on the first page, it should be clear where someone can find it.

David Boswell

Your Mozilla Product/Project (include current url)
mozilla.org/contribute
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Our goal is to get more people involved in all of the different areas of the Mozilla project.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
Learn more about what Mozilla is and how they can contribute (set by Contributor Engagement team)
List mozilla.org CTAs in order of importance as you envision them on the home page
  1. Click to a product
  2. Click to learn more about Mozilla and our mission
  3. Click to find out how to contribute to a specific activity
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
We need a balance between product and project -- Firefox is a means to an end and Mozilla's mission and the different ways someone can support it need to be visible and easy to find.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
The redesign could be put at risk by too much of a focus on product without an understanding of how products fit in to Mozilla's goals of promoting openness, innovation and opportunity on the web
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
It would be great to have this redesign help us fufiill the www.mozilla.org site's role as a place to learn about and get involved with all areas of the Mozilla project (with downloading Firefox featured as one major way, but not the only way, to support Mozilla).
What do you want to see represented on the home page?

I'd like to see one or two specific call outs to timely contribution opportunities that are updated regularly, similar to how there are specific contribution opportunities in the right hand side of the current home page (eg, Apply to WebFWD. Build innovative products on the open Web with the support of WebFWD).

Having contributor(s) themselves also featured on the home page to show people who they would be working with would also be fantastic.

Jay Patel

Your Mozilla Product/Project (include current url)
developer.mozilla.org (MDN)
What are the goals for your team/product on mozilla.org (e.g. increase downloads)

I don't really have a team/product on mozilla.org...

But if I'm talking about MDN, these are our goals:

Write documentation, submit demos, learn about Web technologies and spread the word about MDN.

I have no idea if any of our goals are represented on mozilla.org except for the AskMDN promo on the home page and the listing on the Contribute page.

What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
On mozilla.org they are trying to learn about Mozilla or download Firefox. Hopefully open to finding ways to get involved. (we need to work on that)
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Download Firefox
  • Support Mozilla / Join Mozilla
  • Connect / Play / Watch
  • Sign up for news
  • Read news
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Balance our product offering with our community efforts and education about Mozilla's mission
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?

Not sure what this is asking... seems a bit loaded to me. But if you're asking about what I think you're asking, then here it goes:

  1. Need to maintain marketshare and encourage downloads vs growing community... again finding the balance each side can be happy with (if there even sides to begin with)
  2. Lack of communication, buy-in, and/or participation from the community in the redesign/realignment process (I know we've been doing a lot of communication, but people out there will always feel like we're taking over the non-profit side of Mozilla and putting our product stuff there)
  3. A lot of other non-mozilla.org domains and websites and projects that will need to be somehow integrated into the new universe.

Not sure what else... those are the 3 that came to mind. But then again, I might be way off the mark, since I still don't really understand the question.

(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
A redesign that brings together the fun, personal nature of what Firefox provides our users with the social good we bring to the world through Mozilla and our mission... sprinkled with a touch of community in the right places to make visitors understand that we're a global project that does more than just make Firefox.
What do you want to see represented on the home page?
A general CTA for developers to learn (web development), contribute (docs) and share (demos, events, etc.)

Michael Morgan

Your Mozilla Product/Project (include current url)
blog.mozilla.com/webdev
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Show what the web can do using HTML5 and standards. Web developers and mainstream folks should be inspired when they visit our site.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • Download Firefox is the top priority.
  • Learning about mozilla, hiring, etc. are all secondary for the TLD.
  • Goals for the TLD should remain monolithic and simple and we should try to tackle other campaigns or initiatives through their entry point -- provide another URL, etc.
List mozilla.org CTAs in order of importance as you envision them on the home page

There should be calls to action surrounding:

  • learning: funnel to MDN and targeting people wanting to build something
  • help: funnel for users looking for help with something
  • teaching: funnel to get involved and help others build things
  • joining: funnel to careers and "about us" content for those looking for jobs and to learn about our culture.

The CTA for newsletters, social, etc. don't belong anywhere in and of themselves without content worth sharing or building a long-term connection with. The social components should be attached to something meaningful every time and in an consistent fashion but never as the end in itself... I suppose they COULD be by themselves as a CTA but I'd imagine your conversion rate for such instances would be pretty poor.

What is the one thing we must get right to make this website redesign/realignment worth undertaking?

I don't understand this question. It's not that simple.

Read this: http://www.useit.com/alertbox/20020512.html

What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
If we don't understand goals and what users really need, the exercise will not offer much benefit. We need to avoid internal bias, do UR and fully understand how our site can help users then pursue those goals.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
I just want users to find what they need and be inspired by the site design and speed. No bullshit, all the meaningful stuff, and maybe 25% of them view source because they are wondering how the hell we did something. :)
What do you want to see represented on the home page?
What Mozilla is, what Firefox is, where to find more info. My team's interest lies in visibility of hiring/jobs in the footer and the overall quality of the design and development as seen by those who view source and interact with the page. But this isn't about my team -- it's about whoever is using mozilla.org.
We're all ears! Share any other thoughts you have :-)
Content should just be reduced to what matters -- and that means we'll have to cut stuff we don't feel comfortable cutting using feedback/research as a guide: http://www.useit.com/alertbox/9710a.html

Ryan Merkley

Your Mozilla Product/Project (include current url)
mozilla.org
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • increased participation in projects
  • fundraising (/join and donate.mozilla.org)
  • host product pages for Foundation products like popcorn and hackasaurus
  • host subject pages with active dynamic content for our thematic areas of work, like education, media, and journalism
  • make information available on the foundation's grants and operation to meet legal requirements
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • download a product
  • do something to help
  • make a donation
  • learn more about us
List mozilla.org CTAs in order of importance as you envision them on the home page
  • about us (the Mozilla story - learn more)
  • download a product (firefox, thunderbird, popcorn)
  • join mozilla
  • get involved
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
  • shared access to main pages and other prominent assets so all products and programs have opportunity to benefit from reaching the Mozilla community
  • make it super easy to get involved and help
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
  • we've never worked together before -- need to figure out how to be partners and shared editors of this asset we all own and rely on
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
  • a shared design process for the new pages
  • an editorial board that governs the shared assets like the frontpage and /about to ensure all products and programs can get prominence when they need it
  • mozilla.org e-mails for everyone
What do you want to see represented on the home page?
  • promo for Join Mozilla
  • promos space for Foundation products like popcorn and hackasaurus and the Mozilla Festival
  • a prominent narrative about Mozilla (not just "get the product" up front)
We're all ears! Share any other thoughts you have :-)
Thanks for asking. This is important. We're looking forward to making this project a huge success.

Rafael Ebron

Your Mozilla Product/Project (include current url)
mozilla.org/thunderbird
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • Downloads of Thunderbird for Win, Mac, Linux and different lang-locales
  • Product pages for Thunderbird
  • Engage our users
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
Download product, learn about our products and mozilla
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Download products.
  • Links to learn more about the products.
  • Keeping the homepage fresh so every visit is visually cool but maintaining the ability and focus on download of products.
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Make it clear to users what they're getting and facilitate the ease of downloading products.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
We're concerned about getting or losing exposure of Thunderbird. We need to be able to promote Thunderbird and make sure downloads are fast on mozilla.org.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
A firehose of downloads for Thunderbird.
What do you want to see represented on the home page?

Easy way to download Firefox and Thunderbird. Cross promotion off the Download Thank you page.

Reduce any anxieties for users who want to try out Firefox or Thunderbird and just make it easy for them to get the product and start using both.

We're all ears! Share any other thoughts you have :-)
Great job on this. Good survey.

Community Member 1

Your Mozilla Product/Project (include current url)
mozilla.org/foundation
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Present true nature of Mozilla as non-profit, public benefit, and convince people that this is important and it's what makes us different to other browsers.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • Get involved with Mozilla
  • Understand Mozilla better
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Download
  • Read about us
  • Newsletter
  • Donate
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Not aware enough of background or motivation to answer.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
Not aware enough of background or motivation to answer.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Every Firefox user being able to express why Mozilla is different and why that's important, and therefore why they won't be switching.
What do you want to see represented on the home page?
Foundation/non-profit nature
We're all ears! Share any other thoughts you have :-)
N/A

Community Member 2

Your Mozilla Product/Project (include current url)
mozilla.org
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • Educate visitors about Mozilla's mission and how it operates.
  • Recruit community members and foster involvement in and loyalty to the project.
  • Serve as a central hub directing current and prospective community members to whatever resources they are trying to find.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • Learn about Mozilla: who it is, what it does, why it does what it does, what it's goals are, why it's different from other browser makers, how it operates.
  • Find out how to get involved with / contribute to the project.
  • Find documentation on anything Mozilla (technical docs, support docs, contribution process, future plans / project roadmaps, contact information, etc.)
  • Report a bug or provide feedback.
  • Find out the latest news on Mozilla.
  • And of course, download Mozilla software. :)
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Download a Mozilla product.
  • Find out the latest Mozilla-related news.
  • Provide feedback.
  • Get involved / contribute.
  • Find documentation on something.
  • Learn what makes Mozilla tick.
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Integrate the Firefox marketing efforts into the Mozilla Project documents *without* watering down or burying actual content or failing to communicate what makes Mozilla more than just a browser-maker.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
A focus on product marketing and website friendliness turning the site into a network of inspiring slogans and Download Firefox buttons in an attempt to increase download rates and brand loyalty, while burying any solid information about Mozilla's mission, organization, and community involvement, leaving visitors unaware of the potential for contribution and prospective contributors searching in vain for basic things like "how to report a bug" or "here are the developer forums".
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Every page of mozilla.org is a reflection of its mission and its community as well as its accomplishments. It's dead simple to download Firefox if that's what you came for, but easy to learn more about our products and our mission and other things we do if you want to explore. It's clear to all visitors that Mozilla is a community project, and that they can get involved. Once someone chooses to get involved, it's straightforward to understand how Mozilla is organized and where they can go to contribute in a particular area of interest.
What do you want to see represented on the home page?
  • A statement reflecting the mission and a link to learn more.
  • An encouraging link to getting involved (that lands on directions for direct participation in the project, not just the consumption of interactive marketing content).
  • A place to showcase our projects, including, but not limited to, Firefox.
We're all ears! Share any other thoughts you have :-)
  • I think the current homepage does a pretty good job of integrating goals across the project. The one area I am concerned about is contributing / getting involved. Right now we are promoting monetary donations as a form of contributing, and while it is a form of contribution, we are currently downplaying actual participation in the community to the point that it's far from obvious that I can help develop/localize/support Mozilla software or report a bug. I'd rather see the splash button that says "Join Mozilla" point to ways to actually join the Mozilla community as a participating contributor, and include the donation campaign as *one of* the ways in which to contribute.
  • Imho, the information on http://www.mozilla.org/contribute/areas.html should be one obvious click away from the homepage; right now you either land on a donation page ("Join Mozilla") with no links to participation, or a video ("Get Involved") with links to our latest marketing campaign, and may or may not find information on actually getting involved. The Areas page could use a redesign to make it more engaging (and to integrate the donation campaign), but the information that's there shouldn't be buried under interactive marketing content in order to make the website more "engaging" You wouldn't do that to a Download Firefox link, so don't do that to our "here's a direct line to where the work gets done" links. What's engaging for a contributor is direct access to the factory floor.
  • Our job here is to
    • a) show them that they have access
    • b) point them at the right building
    • c) send them on their way.

Stephanie Schipper

Your Mozilla Product/Project (include current url)
  • popcorn
  • hackasaurus
  • MoJo
  • Drumbeat
  • School of Webcraft
  • betafarm
  • all currently on separate domains
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
Goals differ by team, but joining Mozilla, donating to Mozilla, discovering, joining and participating in individual projects, increasing the visibility of each project or program.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
This is a great question. My guess is that different users and user communities have very different reasons for coming to the site.
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Connect with our mission.
  • Join (if have not already).
  • Find and use a Mozilla Product.
  • Participate (Discover a program or product and participate).
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Create a compelling experience for the end user that is in alignment with the Mozilla mission and increases engagement with all the Mozilla products and programs.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
This is my first couple of weeks here, but I would say communications and inclusion might be an area to look at.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Same number of people downloading and using firefox join and donate to Mozilla. 1/2 of those people participate in one of Mozilla's projects or programs.
What do you want to see represented on the home page?
  • Mission statement and link to full mission.
  • Join Mozilla.
  • Real-estate to be programmed by our team to feature and promote different programs and calls to action as needed.
  • Real-estate to download or open the various products.

Winston Bowden

Your Mozilla Product/Project (include current url)
mozilla.org/newsletter
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • increase numbers of new email subscribers
  • provide exposure for user engagement campaigns
  • provide email subscribers with central hub to manage email communicatio preferences (via our preference center - launching q3)
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • download Firefox
  • find add-ons, personas and other Mozilla tools
List mozilla.org CTAs in order of importance as you envision them on the home page
  1. Download Firefox desktop and mobile
  2. Get Apps
  3. Get Add-ons
  4. Get Email newsletter
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
  • Maximize Firefox downloads for desktop and mobile
  • Increase exposure to user engagement channels (we've done a lot of that this quarter - so really just maintain what's been achieved)
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
  • too much community involvement OR not enough community involvement.
  • too much emphasis on mozilla and not enough emphasis on user needs and product benefits
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
  • A site that puts Firefox front and center but offers users a way to discover more about Mozilla.
  • A site that focuses on key value props and unique differentiators of Firefox
What do you want to see represented on the home page?
I'd be thrilled if we tested several types of graphic options. For example, version A using our current character illustrations and then another version that moves away from that approach.

Justin Scott

Your Mozilla Product/Project (include current url)
addons.mozilla.org
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • Discovery of add-ons for all of Mozilla's products
  • Showcase add-ons as a thriving ecosystem of open source contributions
  • Recruit add-on developers and editors
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
N/A
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Learn about Mozilla
  • Learn about our community
  • Learn about & download Firefox
  • Learn about Mozilla's other projects
  • Social (newsletter, twitter, etc.)
  • Join Mozilla

James Long

Your Mozilla Product/Project (include current url)
mozilla.org/firefox
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
  • To get as many people to download and use Firefox as possible across the world.
  • I'm also interested in getting our mission out to people and why they should care about Firefox.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
They are primarily going to mozilla.org/firefox to download firefox.
List mozilla.org CTAs in order of importance as you envision them on the home page
  • Download Firefox
  • View our Mission
  • Signup for Newsletter
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
  • Really breaking out of our current look and feel.
  • I think that would grab people's attention and really bring a new look onto Firefox.
  • Being bold and focused is important, and is lacking with our current design.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
Not entirely sure. Just cultural resistance to change.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
A brand new design that boldy declares Mozilla as an advocate for an open web and Firefox is the product people can use to experience it.
What do you want to see represented on the home page?
Firefox of course, and also our mission for embracing an open web. Maybe some links to demos.
We're all ears! Share any other thoughts you have :-)
Really excited about this and can't wait to see what you come up with.

Fred Wenzel

Your Mozilla Product/Project (include current url)
mozilla.org
What are the goals for your team/product on mozilla.org (e.g. increase downloads)

To provide a central hub for the Mozilla project:

  • 1) for current and prospective Firefox users to download Firefox from and get information about it.
  • 2) for current and prospective community members to get information about Mozilla's mission, its various projects, and how to get involved (links to other projects as necessary, no need for all this to live directly on mozilla.org of course).
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
  • Most user interactions with mozilla.org (and previously .com) should be pretty clear by now.
  • People primarily go there because they are users of Firefox or are interested to be, secondarily they go there because they are Mozillians or are interested to be.
  • More obscure use cases are possible, but are hard to guess and would/should probably come out of user research.
List mozilla.org CTAs in order of importance as you envision them on the home page
  • I am not a UX guru, but since non-Mozillian users are probably the least determined group to visit mozilla.org, downloading Firefox would be the most important, in connection with learning what it is and why they would care (mission, add-ons, even support).
  • Second most important is a way to get to things that "super users" and current and prospective Mozillians care about. How to download obscure versions of Firefox, get involved, etc.
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
  • Balance the needs and desires of the various projects under the roof of Mozilla with our core product, Firefox.
  • If we convey the wide range of things that Mozilla entails, yet don't compromise the number of Firefox downloads, we win.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?

Two things come to mind:

  1. Turning the home page into a Firefox download page (only) would likely upset all those Mozillians who know and care that Mozilla is much more than just Firefox.
    (Accordingly, failure to admit that Firefox is our most important product could make this fail from a UX point of view.)
  2. most decisions about mozilla.org have the potential to turn into a massive bikeshed. Consensus is unlikely, and the goal to please everyone could result in stagnation.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
A well-thought-out design that balances the various use cases and conflicting interests perfectly.
What do you want to see represented on the home page?
  • see above.
  • My own team has very little that would need to go straight on our homepage, except for a way to get involved, which would hopefully take you somewhere that'll allow a code-hungry engineer to find their way to us.
We're all ears! Share any other thoughts you have :-)
Really excited about this and can't wait to see what you come up with.

Community Member 3

Your Mozilla Product/Project (include current url)
developer.mozilla.org
What are the goals for your team/product on mozilla.org (e.g. increase downloads)
More, better, documentation for developers.
What do you think a user is trying to accomplish on mozilla.org? (who establishes these goals)
Learn how to develop Firefox add-ons or web applications.
List mozilla.org CTAs in order of importance as you envision them on the home page
I don't know what a CTA is.
What is the one thing we must get right to make this website redesign/realignment worth undertaking?
Make it easy to find information as quickly as possible.
What aspects of the internal culture or external environment could put this redesign/realighment at risk to fail?
None that I know of.
(Follow up question) Assuming we mitigate that risk, what would exceed your wildest dreams?
Beautifully presented documentation, well integrated into the site without an overload of promotional content interfering with the reading of documentation once people are into the docs.
What do you want to see represented on the home page?
In addition to just a link to the developer site, I'd really like to make a link straight into the documentation available, as well as a means for searching the documentation itself.