Consulting

Content Strategy

  • Scalable content strategy for various content types & staff sizes: blogs, newsletters, etc.
  • Content optimization/copywriting for landing/conversion pages, etc.
  • Development of useful web content that promotes traffic and inbound linking
  • Voice strategy, development, and style guide
  • Advance skills writing for web content

Search Engine Optimization (SEO)

  • Heavily integrated with content strategy
  • Site map, taxonomy, tagging strategy
  • Social Media integration
  • Inbound link-building & page rank strategy
  • SEM on some projects

User-Focused Web Design

  • UX/IA/Sitemap/Storyboard
  • Schematics/Wireframes/Protyping (pre-design)
  • Persona Development (pre-design)
  • Design Development With Partners
  • HTML/XHTML/CSS Standards
  • 508 Compliance

Content Management Systems

  • Technical Specifications for Backend Development
  • Selection/Installation/Customization:
    • WordPress
    • Drupal
    • Custom Frameworks (Ruby on Rails, Python)
    • Sharepoint
    • Plone

Marketing

  • Brand Expression
  • Social Strategy (Fan base development in Facebook, Twitter, etc.)
  • Word of Mouth Strategy

Project Management

  • Project Management
    • RACI
    • SCRUM
    • AGILE
    • ADHOC (a mix of many and specific to the team’s needs!)
  • Technical Deployment, Version Control, Hosting Strategy, Load Balancing, etc.
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