A few weeks ago, I wrote up a case study around the perplexing case of designing user experiences for lead generation pages. I’m going to cover the results of our test shortly, but in the meantime I wanted to share part of the conversion funnel that has forever changed the way I’m going to design [...]
Continue Reading →
I use both Flash and jQuery when designing interactions for data visualization projects. A great opportunity came along to experiment with ways jQuery could be used to develop an interactive map. Before I go further, I admit that mistakes were made, but no pandas were harmed at any point and our team learned a lot, [...]
Continue Reading →
I spend a lot of time working on large-scale site designs, redesigns, and app designs, so it’s kind of fun when the pressure is on to develop a single lead generation page. For the purposes of this post, let’s define a lead generation as a single page that is: usually discoverable when a user clicks [...]
Continue Reading →
As a user experience designer, A/B testing is not only something I design for, but something I advocate that all my clients implement. It’s one of the best ways we can both provide users with the best and most effective experience and provide businesses with ongoing opportunities to optimize. The reality is that like almost [...]
Continue Reading →
While some of the smartest people out there are working on Twitter and Facebook apps, developing virtual gifts, farms, and other funny web wonders, there’s an equally inspired group of entrepreneurs who are making bold commitments to some rather big hairy audacious goals in the online advocacy space. Under all the inspiration and warm fuzzies, [...]
Continue Reading →