Category Archives: UX

Seeing Differently: Working With Gaze Studies on mozilla.org/firefox

September 28, 2011

Gazehawk A few months ago we worked with a fantastic company, Gazehawk, on creating and implementing a self-contained user test with eye-tracking technology. Typically, a lot of hardware and expensive software and user recruitment are needed to run these studies. Gazehawk’s technology made it possible for us to do things quickly and cheaply and we got outstanding results. What is Eye-Tracking? Eye tracking is the process of measuring either the point of gaze (“where we are looking”) or the motion [...]

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Design Research: Quick n’ Dirty User Testing on /features

September 6, 2011

We’re looking at how we can improve the user experience on the Firefox features page. from left to right -> mostly above the fold & the entire page (aka full monty!) A quick IA inventory showed us that the page: presents 73 different units of information provides users with an at-a-glance hover experience called, “Top Features” provides users with a drill-down navigation experience led by icons at the top of the page provides users with a “back to top” navigation [...]

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Increasing Firefox Upgrades With Some Basic UX Magic & A/B Testing

August 16, 2011

(For background see Bug 662975 & Bug 669101) William Reynolds, User Engagement Associate @ Peace, Love & Firefox Event #SFPride Photo by Melissa Shapiro @shappy, Mozilla Firefox PR & so much more! Spin the Wheel! Sometimes user experience design is the result of taking chances and creating experiences that are unexpected, catching users’ attention and hopefully not causing an annoyance, what follows is one such instance! Looking for Low-Hanging Fruit My team and I do a lot of work on [...]

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Somewhere, Superficial, & So Much More, Designing for Conversion Experiences

March 7, 2010

Lead gen pages are often misunderstood as standalone, single-page designs. There’s a science behind A/B testing and optimizing lead gen pages, but there’s also a component of creative user experience that should not be overlooked as you drill deeply into what drives your users through your conversion funnel. Some user behaviors make clear sense, while others can confound your expectations. Overall, however, designing a complete experience around a conversion page is best understood taking these 3 “Ss” into consideration: Somewhere—Users [...]

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Low-Hanging UX Fruit, How a Well-Designed “Thank You” Inspires Community Uptake

February 22, 2010

A few weeks ago, I wrote up a case study around the perplexing case of designing user experiences for lead generation pages. I’m going to cover the results of our test shortly, but in the meantime I wanted to share part of the conversion funnel that has forever changed the way I’m going to design for sign-ups. Designers do a lot of work engineering the experience of creating compelling sign-up forms for a variety of reasons (joining communities, requesting more [...]

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