“The world is mud-luscious and puddle-wonderful.” - e.e. cummings
The new Django-powered mozilla.org & mozilla.org/firefox shipped today, they’re awesome! This project was about 2 years in the making (once upon a time these were two separate crufty PHP sites). The new design, standardized templating, and single codebase represent technical changes, but along with that came some organizational and people changes. Website coordination has transitioned [...]
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Part 1. Analyze for sub-optimal experiences: Color contrast — light blue/grey and white typeface are only viewed clearly by a small % of the population The same is true for Tips & Guides and More Victories. Both are hard to see and it’s unclear who they are for (organizers/petition creators or supporters/petition signers?). Logged in v. [...]
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A favorite Mozilla engineer of mine, Jeff Balogh, is building Push Notifications for Firefox, and earlier this week released a targeted demo for web developers to use to manage push notifications on Github. Notifications are fast becoming the primary way users access websites and apps, and they are an increasingly important engagement tool for both [...]
Continue Reading →tl;dr – Here’s an overview of the tactics Laura Forrest and I used when working on optimizing and designing for the Firefox product website. Analytics At Mozilla we use Webtrends to track website analytics. The analytics that Webtrends gathers tells us what people are doing on our websites, but not necessarily why they’re doing it, [...]
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(Laura Forrest, Mozilla product marketing manager, and this project’s main driver also gives a great recap here) Where we started, April 2011 Just after Firefox 4 launched, the product marketing team had to quickly iterate and begin promoting three flavors of Firefox: Aurora, Beta, and General Release. (Sean Martell writes about the branding work here) [...]
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